Content marketing is essential to improve your online search presence. A lot has changed over the last 10 – 15 years, and people rely more on the search engines to answers to their problems, particularly with the introduction of voice-activated search. With this in mind, having a strategy to frequently write articles about problems and solutions on your website will greatly increase your chances of being found when a potential client or customer searches for a solution. But don’t limit yourself to only written content, but adding video content to your website will help create an engaging environment for your web site visitors. Youtube is the 2nd largest search engine in the world, and by not integrating video into your SEO strategy might prove to give your competitors the edge.
Where I see a lot of people fail is by not sharing their blogs and videos on their Social Media accounts such as, Google +, Twitter, FaceBook and Linkedin. Google measures your social signal for popularity, plus you can get a lot of high quality backlinks from your business profiles.
Remember, your content marketing strategy should be based around the keyword research from your SEO strategy, and then shaped around your audience.
SEO Services specializes in writing content and creating videos for business owners too busy to do it themselves.